How to Choose the Right Nail Products for Your Salon’s Clients
Your clients come to you for beautiful nails, but they also trust your professional advice. The products you choose for your salon affect not only the quality of your work, but also the overall client experience.
Here’s how to select the best nail products for your clientele — whether you serve a Vietnamese community, a broader local audience, or both.
1. Know Your Clients
Understanding your clients’ preferences helps you choose wisely:
- Younger clients often prefer bold, trending colors, gel polish, and intricate nail art.
- Older clients may opt for timeless shades, shorter nails, and services focused on nail health.
- Spa-oriented clients enjoy lotions, oils, and scrubs for a more relaxing experience.
2. Prioritize Quality
Cheaper isn’t always better. Low-quality products can lead to lifting, chipping, or client dissatisfaction. Investing in reputable brands builds trust and loyalty.
3. Keep a Seasonal Rotation
Switch out certain products based on the season. For example:
- Spring/Summer: Bright and pastel polishes, floral nail art.
- Fall/Winter: Warm, deep tones and holiday-themed designs.
4. Be Culturally Aware
Vietnamese-owned salons often use certain brands or scents because they’ve proven popular with loyal customers for decades. But these same products — like light cream lotions or cucumber-scented scrubs — are loved across all backgrounds.
5. Offer Both Professional & Retail Options
Clients appreciate being able to buy the same products you use during their service. Display retail-friendly sizes near your front desk.
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